Skincare brand launch—direct mail + digital campaign

Role
Art Director, Production Designer, and Copywriter

Challenge
Introduce a new skincare brand with a launch campaign that felt elevated, tactile, and memorable—before mobile-first design was standard. The campaign needed to stand out in both print and digital formats, creating a cohesive experience that reflected the brand’s modern, minimalist identity.

Solution
I designed a die-cut direct mailer packaged in a sleek white cardboard envelope, sealed with custom logo stickers for a premium unboxing moment. Square business cards echoed the brand’s bold geometric logo and were printed in metallic silver ink for a luxe, high-impact finish. A follow-up email was created in the same visual style, ensuring a seamless brand experience across touchpoints.

Outcome
The launch materials helped establish a polished, high-end identity for the new skincare brand, generating strong first impressions and early customer engagement. The direct mailer and email worked together to drive brand awareness while setting the tone for future communications.