Palforzia Facebook ads

Role
Art Director & Production Designer

Challenge
Design a series of Facebook ads for Palforzia that communicated key messaging around treatment for peanut allergy in a clear, engaging way. The ads needed to be visually impactful, brand-compliant, and optimized for performance within social media's fast-scrolling environment.

Solution
I created a set of clean, eye-catching banners that emphasized clarity and emotional resonance—balancing Palforzia’s clinical focus with imagery and messaging that would connect with caregivers and patients. Each ad adhered to brand guidelines while using layout and hierarchy to ensure key information stood out across devices and screen sizes.

Outcome
The ads effectively supported Palforzia’s digital outreach strategy, driving awareness and engagement across Facebook. The visuals maintained brand consistency while delivering digestible, audience-friendly content that aligned with the platform's best practices.