National Retail Foundation digital training module

Role
Art Director & Production Designer

Challenge
Design engaging digital training modules for the National Retail Foundation (NRF) to support a rebranded retail career guide. The content covered a wide range of topics—from operating a cash register to delivering excellent customer service—and needed to be presented in a way that felt modern, inclusive, and motivating. The available brand assets were minimal, limited to a new logo and a basic style guide.

Solution
I developed bold, dynamic header and section page designs that extended the NRF’s visual identity using diverse, inclusive photography and graphic elements that energized the learning experience. I placed a strong emphasis on layout and visual rhythm to guide the eye, even through dense, bullet-point-heavy content. The result was a more inspiring and visually consistent foundation for the digital training environment.

Outcome
The refreshed visuals brought a new level of energy and polish to the NRF’s digital learning modules, helping to launch their rebrand in a meaningful, high-visibility format. The design elevated the overall user experience, making the training feel more engaging and accessible for a wide range of learners entering the retail industry.