Lynparza Facebook ad

Role
Art Director & Production Designer

Challenge
Design a Facebook ad for Lynparza to raise awareness about genomic testing for prostate cancer patients. The ad needed to deliver a highly specific and sensitive message in a format that was visually compelling, compliant, and optimized for social media engagement.

Solution
I created a clean, focused visual that used concise messaging and strong hierarchy to quickly convey the purpose of the ad. The design aligned with Lynparza’s branding while emphasizing clarity and accessibility—key for reaching patients and caregivers scrolling through their feeds. Visuals were carefully chosen to reflect the subject matter with empathy and professionalism.

Outcome
The final banner met all regulatory and brand requirements while driving awareness of genomic testing as part of prostate cancer care. It performed effectively within the social media format, supporting Lynparza’s broader direct-to-consumer outreach efforts.