Lynparza DTC breast cancer patient brochure

Role
Art Director & Production Designer

Challenge
Design a direct-to-consumer brochure for breast cancer patients that conveyed warmth, support, and clarity—while incorporating extensive regulatory content, including long indications and full prescribing information (PI). The piece needed to work effectively in both print and digital formats.

Solution
I developed a compassionate, patient-centered layout that used friendly imagery, soft color tones, and clear design structure to make complex medical information more approachable. The visual tone balanced empathy with professionalism, ensuring that even dense regulatory sections remained easy to navigate and visually consistent.

Outcome
The final brochure provided patients with an accessible, emotionally supportive resource that met all regulatory requirements. Used across both print and digital channels, it helped reinforce Lynparza’s brand voice while improving patient understanding and engagement.