Zynteglo DTC patient and caregiver kit

Role
Art Director & Production Designer

Challenge
Design a direct-to-consumer informational kit for Zynteglo that clearly communicated a complex treatment process to patients and caregivers. The materials needed to feel approachable and easy to understand, while staying aligned with brand guidelines and regulatory requirements.

Solution
I created a graphic-forward design system using bold brand colors and simplified infographics to break down the treatment journey into digestible, user-friendly steps. The clean layout and visual storytelling helped convey essential information while reducing cognitive load for patients and families navigating a serious medical decision.

Outcome
The final kit provided a clear, visually engaging experience that supported patient and caregiver understanding. By combining strong visuals with streamlined content, the materials successfully balanced emotional support with educational value—reinforcing Zynteglo’s commitment to accessibility and clarity.