More for Your Smile legislation website

Role
Art Director & Developer

Challenge
Design and build a user-friendly website to support dental insurance reform efforts, promoting transparency and accountability from dental insurance companies. The site needed to clearly communicate the purpose of the proposed legislation to a broad public audience, while being scalable and adaptable for use in multiple states.

Solution
I created a clean, approachable website design focused on clarity and action—using bold messaging, simplified explanations, and accessible visuals. The structure and layout were intentionally built to be easily replicable, allowing for fast deployment across additional state-specific versions. The Rhode Island site, moreforyoursmileri.com, served as the initial launch, with additional sites rolled out for other states using the same design framework.

Outcome
The website has become a key tool in educating the public and legislators on dental insurance reform, helping to build grassroots support. Its modular design has enabled consistent branding and messaging across multiple state campaigns, streamlining updates and expansion as advocacy efforts grow.