Law Firm logo redesign

Role
Art Director & Production Designer

Challenge
Redesign the logo for a well-established, Chicago-based law firm looking to modernize its visual identity without losing its sense of professionalism and tradition. The mark needed to be timeless, easy to reproduce, and adaptable across both digital and print applications.

Solution
I developed a clean, typography-driven logo that emphasized clarity, stability, and refinement. The design focused on strong letterforms and spacing to convey trust and experience, with a minimal, modern aesthetic that maintained the firm's credibility while updating its look for today’s media landscape.

Outcome
The final logo delivered a polished and versatile identity that translated seamlessly across websites, legal documents, signage, and marketing materials. It honored the firm’s legacy while positioning it confidently for the future.