STEM energy career site redesign

Role
Art Director

Challenge
Redesign a youth-focused website to promote diversity in energy-related STEM careers. The site needed to appeal to students from a wide range of backgrounds and present educational and career resources in a format that was visually engaging, easy to navigate, and inspiring.

Solution
I developed a vibrant, approachable visual system using a broad, inclusive color palette and typography tailored for readability and impact. Each page was carefully designed to highlight key career paths, resources, and success stories—making the site feel both aspirational and accessible. The design focused on creating a clear user journey while keeping energy careers front and center.

Outcome
The redesigned site, stem.getintoenergy.com, offers an engaging and informative experience for students exploring the future of STEM in the energy sector. It supports greater diversity in recruitment efforts and serves as a valuable tool for educators, students, and industry advocates alike.