E-Commerce website redesign

Role
Art Director, Developer (Shopify Customization)

Challenge
Redesign the Shopify site for Indian as Apple Pie, a beloved longtime client whose original theme had become outdated. The site needed a cleaner look, improved navigation, and better usability—while supporting frequent content updates and showcasing a growing product line.

Solution
I redesigned the site with a simplified, product-focused layout that highlights both the brand’s offerings and its regularly updated blog. Navigation was restructured for clarity, and press content and events were reformatted for easier readability. In addition to visual improvements, I have been building and implementing custom-coded Shopify sections to enhance UX/UI—tailoring the site to better meet user needs and allow for scalable, modular updates.

Outcome
The redesigned site at indianasapplepie.com is now easier to navigate and more visually engaging. The refreshed design and custom functionality have significantly improved usability for both visitors and the client-supporting brand storytelling, product sales, and ongoing growth.