E-Commerce website redesign

Role
Art Director, Developer (Shopify Customization)

Challenge
Redesign the Shopify site for Indian as Apple Pie, a beloved longtime client whose original theme had become outdated. The site needed a cleaner look, improved navigation, and better usability—while supporting frequent content updates and showcasing a growing product line.

Solution
I redesigned the site with a simplified, product-focused layout that highlights both the brand’s offerings and its regularly updated blog. Navigation was restructured for clarity, and press content and events were reformatted