CitiCorp Plaza logo design

Role
Art Director

Challenge
Develop a logo for CitiCorp Plaza that visually referenced the distinctive “stacked” architecture of the three buildings near Chicago’s Kennedy Expressway, while maintaining alignment with CitiCorp’s established brand identity. The goal was to appeal to prospective office tenants with a clean, professional mark that reflected both the physical space and the corporate brand.

Solution
I designed a modern, geometric logo that abstractly echoed the stacked structure of the buildings, creating an architectural feel while retaining simplicity. The typography was adapted from CitiCorp’s existing logo font to ensure brand cohesion, resulting in a mark that felt both familiar and site-specific. The overall look was fresh, minimal, and aligned with the expectations of a professional leasing audience.

Outcome
The final logo struck the right balance between architectural representation and brand consistency. It successfully conveyed a sleek, corporate image that elevated the property's identity and supported leasing efforts by offering a strong visual connection to both place and brand.