Based up on the “stacked” look of these three buildings (located off of the Kennedy in Chicagoland) and Citicorp’s logo font, this mark was a hybrid that needed to convey a crisp, professional image to those interested in leasing offices. Simple and fresh, they conveyed the actual look of the buildings, but were crisp and still in keeping with the Citicorp brand.
Roles: Art direction.
Quarterly updates, never sold or shared.
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