BrightSpring brochure

Role
Art Director & Production Designer

Challenge
Design a print brochure for BrightSpring with minimal existing brand assets beyond a newly developed logo. The challenge was to establish a cohesive visual direction that would give the brochure structure, personality, and a clear thematic identity—despite the absence of a fully built-out brand system.

Solution
I developed a visual language centered around the concept of repeated graphic elements—such as the umbrella motif—that echoed throughout the piece to create consistency and reinforce the brand’s messaging. This thematic repetition helped unify sections of the brochure and provided a flexible yet recognizable structure that could scale across future materials.

Outcome
The final brochure presented BrightSpring with a polished, cohesive visual identity that extended beyond the logo. It served as a strong foundation for future communications and helped establish a consistent tone and aesthetic across their print materials.