Avery Dennison digital brochure + print collateral

Role
Art Director & Production Designer

Challenge
Avery Dennison introduced updated brand guidelines centered on a refreshed color palette and a triangular shape derived from their logo. However, the system lacked visual direction beyond those basics. The challenge was to design both digital and print collateral that adhered to the new branding while presenting regulated, text-heavy content in a clear and engaging way.

Solution
To bring the brand’s abstract elements to life, I developed a visual concept that layered bold photography with the triangle motif, creating a sense of depth and focus. Each piece featured a person in the foreground, framed by the geometric shape to subtly reinforce the brand identity. I also leaned into the vibrant color palette to guide the eye and highlight key information, strategically balancing regulatory content with clean, modern design.

Outcome
The final materials not only aligned with Avery Dennison’s evolving brand identity but elevated it—turning a minimal set of assets into a cohesive, striking visual system. The design successfully supported heavy informational content while remaining engaging and brand-forward, and was used across both digital brochures and printed materials.