Avery Dennison had created new branding that included the triangle shape from its logo and a new palette, but little else was worked out at the time. I was interested in the idea of combining photography (which these pieces are usually heavy on) and the shape, hence the theme of a person in the forefront with the triangle in the background.
Otherwise I exploited the palette for its brightness and tried to call out all pertinent info as these are usually very text heavy with all regulated information.
Roles: Art direction, production.
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