Moderna banners

Role
Art Director & Production Designer

Challenge
Design a series of digital banners supporting various Moderna COVID-19 initiatives, each with distinct messaging goals—from vaccine education to public awareness—while maintaining visual consistency with Moderna’s brand guidelines. The challenge was to communicate clearly and effectively within limited space, all while navigating evolving pandemic-related sensitivities.

Solution
I developed a flexible banner system that adhered to Moderna’s clean, science-forward aesthetic while adjusting tone and layout for each initiative. Using crisp typography, bold calls-to-action, and brand-aligned color schemes, I ensured each banner conveyed urgency, trust, and clarity across formats and screen sizes.

Outcome
The banners supported multiple Moderna COVID-19 outreach efforts, contributing to public engagement and education during a critical time. Each set maintained brand integrity while effectively communicating nuanced messages across a range of campaigns and digital platforms.