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Definitely watch this space: One of my favorite clients, Chicago acupuncturist Mitch Harris, already runs a WordPress site and knows its ins and outs. But, he also had a Ning site with 300+ members for a growing Eastern …
4 min read
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Going through old files I ran across my very first self promotion project — one I did to get an internship in college.* I'll refrain from telling you how long ago that was. I’ve seen …
1 min read
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WordPress has a lot of really cool plugins—but that wasn’t always the case. These days I can add in event tickets, membership systems, even community builders that mimic Facebook, all for free or a …
2 min read
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I've written on the great ROI of email marketing, but not all email marketing makes it to its intended audience. I've created a quick primer on what could be holding back your mailings, otherwise …
3 min read
We've all received the ubiquitous pornographic emails, or those promising riches if you open an account for someone in Burundi. Maybe that's what keeps many of us from pushing our businesses online—pushing our way …
4 min read
The owner of a small printing company had been in business for many years. He recently called me asking for help creating a marketing plan. During the conversation, I asked what prompted his request, …
3 min read
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This story courtesy of PaperSpecs.com. Today's direct mail isn't quite what it used to be. To compete with telemarketing and e-marketing, direct mail has to become as fast and cost-effective as possible. Here, creativity -- …
7 min read
Everything these days is about viral marketing — whether it's called buzz marketing, word-of-mouth marketing or network marketing, it's all the same: A marketing strategy that allows people to pass the message on to …
4 min read
There are many technologies out there today that have been getting a lot of play in the media lately. Amongst the blogs, RSS, wikis and podcasting: What are they? How they affect your search engine …
4 min read
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Personalize your printing. For quite a while now, variable printing has been a hot topic. How can it help your bottom line? I've provided some examples to get you thinking about how you can …
3 min read

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