Updated 6/2019. I'm taking a break from writing, but want to share a short article from AIGA, a professional design organization. Consider this in how you work with a designer. We offer the following …

Influencer marketing—usually recognized as the province of mommy bloggers and social influencers—is also seen by brands as a successful way to reach customers with organic, authentic sharing. But not every brand "gets" it, or …

Everything these days is about viral marketing — whether it's called buzz marketing, word-of-mouth marketing or network marketing, it's all the same: A marketing strategy that allows people to pass the message on to …

I recently spoke about SEO's role in your web site and marketing plan. Now, how about some free ideas to push your site ahead, outside of the atypical social media? Signature lines. The signature …