Zynteglo DTC patient starter kit

Role
Art Director & Production Designer

Challenge
Zynteglo needed a direct-to-consumer (DTC) patient starter kit that could clearly explain a complex treatment journey. The kit had to be accessible to a general audience, reinforce brand identity, and simplify scientific and logistical information—without overwhelming patients or caregivers.

Solution
I developed a clean, graphic-forward design system that leaned heavily on Zynteglo’s brand colors and simplified infographics. By minimizing dense text and emphasizing visual communication, the kit helped patients better understand key steps and timelines in their treatment journey. The bold, approachable layout created a sense of clarity and reassurance.

Outcome
The final starter kit delivered a visually engaging, easy-to-navigate experience for patients and caregivers. It supported comprehension of a complex therapy while strengthening brand recognition, and was successfully deployed as a core part of Zynteglo’s DTC communications.