There are a few steps you should take first before thinking about redesigning completely, in order to make the necessary improvements and convert users into customers.
My reviews begin with your site analytics, along with recordings of actual users and where they click. Real user data is our not-so-secret weapon to find out exactly how your site is performing, and where we can go.
From this data, I suggest improvements to ease users' flow through the site and make more conversions (whether that's a sale, or a new contact). I look for continuity of design, improvements we can do based on user experience standards, and ways to streamline how users interact with your site. Keeping users on your site and interacting with it is our goal.
Site health takes into account the functionality of your site, how up-to-date everything is, and any errors. Speed and the overall performance of your site are next, along with its overall security.
SEO covers what keyword phrases you rank for, issues Google sees, and opportunities for new traffic as compared to your competitors.
The result is a comprehensive report of your site’s overall wellbeing and where improvements can be made. From here, you can implement edits as you wish or hire me to apply changes.
Reviewing + reporting:
Customer usage / User engagement
Ease of use / User experience
Overall site health
SEO / Negative SEO
Speed and performance
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