Zebra Technologies marketing collateral + package design

Role
Art Director & Production Designer

Challenge
Create low-cost, high-impact marketing collateral and packaging for Zebra Technologies that supported major product launches and promotional events. The materials needed to be visually compelling, brand-aligned, and creative—despite tight budgets and limited resources, particularly for photography.

Solution
To launch a new printer, I designed a simple, cost-effective box that housed an extensive set of product data and specs. Drawing inspiration from the environments where the printers are typically used—like loading docks—I styled the box accordingly and added a glossy sticker to tie into a coordinating event invitation ("Things Change").

The following year, I designed an invitation for a new barcoding technology launch. Its triangular flap featured an actual scannable barcode, which delivered a welcome message—an interactive touch that reinforced Zebra’s innovation story.

For a separate brochure with no budget for photography, I scanned an ink roll with a strong graphic label and used the image as a bold, angled visual element. The concept was so well received it led to additional funding for a dedicated photo shoot, elevating the entire piece and giving dry technical data a strong visual presence.

Outcome
These collateral pieces successfully elevated Zebra’s product and event marketing, delivering memorable, on-brand experiences while staying within budget. They also demonstrated how strategic design can unlock additional resources and add long-term value—even in traditionally low-visibility materials.