Google Service Announcement: Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page and for all HTTP pages in Incognito mode.
You may have seen the above message in an email from your host. What does it mean for you? The Google browser, Chrome, will start showing the "Not Secure" message if you do not have a security certificate (SSL). You don't need to have an e-commerce site to be affected, it's for everyone, and getting an SSL certificate will help with your Google ranking. It begins October 1, 2017 with version 62 of Chrome.
I don't have to tell you, if your site is seen as insecure it can be detrimental to your business.
This can be a fairly simple fix, but I also make sure you don't lose speed in making the change, and your analytics will work correctly.
Here's an example: