When you think web design trends, what comes to mind? Flat design? (Super dated.) Animation? (Did you say 3D?) Whatever the case, it's important that your site stay current. In this blog post, we'll discuss 6 hot web design trends that have been seeing a lot of success lately and why they're so popular.
To be fair, most of these have been around for a while, but I think it shows they have staying power beyond the first flush of a trend.
Big typography is characterized by using larger and more expressive fonts, which can be used to help express the mood or message of a site. It's usually found in headers, with large bold letters instead of a tired hero image.
I could use the site below for the next example too: Expressive illustration that complements your brand!
Hand-drawn illustrations can bring life to your project. They are great for adding personality or character to designs and they don't take up too many resources either—perfect if your site needs more interesting visuals without compromising the user experience.
Neumorphism is kind of a weird web design trend, but it can be very effective if done right. Basically, neumorphism gives an artificial 3D appearance. This doesn't mean you need to add any polygons or anything like that—just using gradients and shadows in the right way.
Wait, neumorphism is dead? Glassmorphism or glass web design is also a popular web design trend. Unlike neumorphism, this draws on' the use of polygons and glass-like materials to give your site an immersive feel. Glassmorphic web sites are great for product showcases or galleries since they make it easy for visitors to see all the details.
Parallax animation is a fun trend that create a more interactive and engaging experience for web users. It's a trick of the eye that gives web pages depth and makes them feel more natural to interact with. These days, it has been transformed into an animation technique and is used on websites all over the place as a way to create an interactive experience. Web design art history is a great example of this.
Dark mode can be a good way to make websites more eye-catching. When you think "dark web design," this doesn't necessarily mean that everything on the website needs to be black—it could just refer to having darker colors in order to create contrast with lighter ones. Plenty of apps and platforms are already giving you this option—it really makes content, especially photography, pop.
Trends come and go, so consider using them with a light hand. I find classic design speaks clearly to your audience and lasts longer than the typical trend, and can be brought in to emails and social to freshen your brand.
Designer, WordPress developer + writer for over 20 years. Love design, travel, good food and the Iowa Hawkeyes.