Website process

What to expect when you're expecting a new website

A new design or redesign of a website shouldn’t hold any surprises. Here’s my process for getting you on the road to a new site:


Website process

Before beginning, we discuss options and expectations, including deadlines. I’ve a contract and require payments at specific project touchpoints.

Consider your budget, including photography, web hosting or copywriting. I can project manage these items as well, but they are integral to your financial plan.

I take your deadlines and budget seriously and keep you apprised of developments and anticipated changes in timelines and pricing.

My websites start at $3,000 and go up from there, depending on the use of a theme framework or custom design. Additional costs must be considered for functionalities like e-commerce, membership/forums and custom components.

Discovery and Planning

It’s essential for me to gather information about your organization so that we can create an effective, well-designed site. I use a worksheet to get specific answers regarding your preferences, technical needs, competitors, audience(s), branding, and other pertinent info.

Your site shouldn’t simply be another flat digital site: It should reflect and support your organization’s goals, and grow with it.

Redesigns also offer a unique opportunity to improve your website’s usefulness. I use software to review where users are actually clicking, and base the design on user data as opposed to conjecture. We can continue this process after launch to monitor and improve your site’s effectiveness.

Content is a sticking point for many projects! I do offer copywriting services (with a journalism background, and credits in Time Out Chicago); if you’d like a specialist in your area, I offer vetted referrals. If you just need an editor’s eye or someone to push deadlines, I’m here to crack the whip.

designYou are integral to the graphic design process as I suggest ideas, strategize layout and design visuals. I generally offer a number of design concepts, then a number of rounds of design and text changes based on your feedback. This keeps the changes streamlined so your time—and mine—is valued.

During the design process, the client approves revised designs, wherein subtleties of form, color, image and type are explored and adjusted. Once design is approved, development can begin.

Website development can feel ambiguous at times; while page templates are built and content is flowed in, you will review finished pages and test forms, membership functions and e-commerce. I manage the entire development process so you are free to concentrate on the rest of your business.

Prior to launch, we’ll run through testing on various platforms and devices, and to make sure everything is working as it should. If we have phased development, your site still will function while the next round of development is queueing up.

The day we’ve all been waiting for! I ensure your email addresses and other hosted applications are working as expected. An administrator of your choosing will receive all logins created in a legacy document for safekeeping.

The work doesn’t end here, though. Need training on your new site for employees? Or do you prefer a maintenance plan that takes care of all of your needs? If you need additional assistance for blogging, I can make recommendations.

I am happy to make sure the transition to the new site is clean and flawless.


Contact me to get a project quote.

Lisa Ghisolfwebsite design process