Let’s be honest: Your site navigation hasn’t changed since before mobile happened. No one finds your content, and you really aren’t sure what to do about it. A fairly simple and critical review that can make impact is by reviewing and improving site navigation.
Influencer marketing—usually recognized as the province of mommy bloggers and social influencers—is also seen by brands as a successful way to reach customers with organic, authentic sharing. But not every brand “gets” it, or knows how to implement an effective strategy in this space.