zebra technologies marketing + promotional collateral

The top box was an inexpensive way to share all of the data and specs for a new printer launch. As most of these printers sit on loading docks, it was a unique expression of where the printer might live, with a glossy sticker that matched accompanying promotional materials (see: second photo, "things change" invitation).

Next up is the following year's invitation, introducing a new barcode. The barcode on the triangular flap actually scans with a welcome message.

Last up, this began as a low-budget brochure that did not allow for photography. I scanned an ink roll with its graphically strong label at an angle, and we secured funding for a photo shoot to better display the label and give this otherwise non-descript specification data brochure a huge visual upgrade.

Roles: Art direction, production