Tourism logo

Role
Art Director

Challenge
Design a logo for a Chicago-based photo tourism business that visually captures the essence of both photography and the city itself. The mark needed to appeal to tourists and photography enthusiasts alike, while being flexible enough to work across tour materials, merchandise, and digital platforms.

Solution
I created a bold, graphic logo that merges the shape of a camera lens with a refracted view of the iconic Chicago skyline. The design conveys both movement and perspective—key elements of the photography tour experience—while remaining clean and versatile for use at any scale.

Outcome
The final logo offers an instantly recognizable identity for the brand, clearly tying together the themes of tourism, photography, and Chicago. It serves as a strong visual anchor across promotional materials and gives the business a polished, professional presence in a competitive market.