State Farm digital brochure + print collateral

Role
Art Director & Production Designer

Challenge
Develop a cohesive visual direction for State Farm’s benefits digital and print materials that felt modern, approachable, and aligned with the brand’s trusted voice. The challenge was to create a system that worked seamlessly across formats while reflecting the diversity and friendliness at the heart of State Farm’s mission.

Solution
I conceptualized a design approach built around colorful, friendly image blocks paired with clean imagery on white backgrounds. This contrast created visual rhythm and reinforced the balance between personality and professionalism. The layout emphasized clarity, warmth, and inclusivity, making the materials feel both engaging and easy to navigate.

Outcome
The final digital brochure and print pieces delivered a unified, approachable brand experience across touchpoints. The use of diverse imagery and structured design helped humanize the content while maintaining a polished, consistent visual identity for State Farm.