Role
Art Director & Production Designer
Challenge
Create a set of digital banners for Repatha that aligned seamlessly with existing campaign materials. The goal was to maintain visual consistency across platforms while clearly communicating key brand messages in a condensed format.
Solution
I extended the established visual system—leveraging existing typography, color palette, and design motifs—to create banners that felt cohesive with the broader campaign. Given the limited space, I focused on clean, bold messaging and smart layout choices to ensure clarity and brand recognition at a glance.
Outcome
The banners successfully reinforced Repatha’s ongoing campaign, delivering consistent messaging across digital placements. The cohesive design helped strengthen brand recall and met performance standards for visual clarity and compliance.
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