Lynparza DTC ovarian cancer patient brochure

Role
Art Director & Production Designer

Challenge
Create a patient-facing brochure for Lynparza that conveyed warmth and positivity while accommodating extensive medical content, including long indications and full prescribing information (PI). The brochure needed to resonate emotionally with ovarian cancer patients and be adaptable for both print and digital formats.

Solution
I developed a clean, empathetic design approach that emphasized friendly photography and soft, welcoming tones. Visual hierarchy and layout techniques were used to break up dense regulatory content and maintain readability. Design elements were intentionally approachable to balance the serious nature of the subject with a tone of hope and empowerment.

Outcome
The final brochure successfully delivered critical treatment information in a format that felt supportive and accessible to patients. Its dual-purpose design functioned seamlessly in both print and digital formats, and effectively supported Lynparza’s DTC communications goals while maintaining compliance.