Fujitsu magazine advertisement

Role
Art Director, Production Designer, and Copywriter

Challenge
Develop the first in a series of magazine ads for Fujitsu, targeting retail decision-makers. The goal was to position Fujitsu’s IT services as a strategic extension of a retailer’s internal tech team—reinforcing reliability, scalability, and partnership in a crowded, competitive market.

Solution
I created a bold, clear concept that spoke directly to retailers' operational challenges, positioning Fujitsu as a seamless, supportive addition to their IT infrastructure. The ad combined clean visuals, compelling copy, and strong brand alignment to communicate the value of outsourcing without sacrificing control or quality. The tone balanced authority with approachability to appeal to both corporate leadership and technical stakeholders.

Outcome
The ad successfully launched the campaign across key retail trade publications, establishing a clear narrative for Fujitsu’s role in retail IT. It laid the groundwork for a consistent series, enhancing visibility and strengthening Fujitsu’s positioning in the retail tech space.