Role
Art Director & Production Designer
Challenge
Design a visually impactful annual report for Foundations of East Chicago with minimal brand guidance—limited to just the logo. The report needed to reflect the organization’s community-focused mission while remaining clean, professional, and engaging to a broad audience.
Solution
I developed a modern, spacious layout that emphasized clarity and storytelling through the use of generous white space, strong pull quotes, engaging infographics, and photography. With no formal brand system to reference, I established a visual direction that felt both cohesive and expressive, allowing key data and voices from the community to shine.
Outcome
The final report delivered a fresh, accessible presentation of the organization’s annual accomplishments. It effectively balanced informative content with emotional resonance, helping Foundations of East Chicago communicate its impact and values with clarity and visual strength.
My newsletter.
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