National Retail Foundation digital training module

Digital training modules can be really dull, or just plain ugly, if you let them be. I'm a big believer in extending your brand with diverse photography and dynamic graphics that draw the eye, even if you're just highlighting a lot of bullet points.

These were conceptualizations that were ultimately used for the NRF's header and section pages, on a retail career guide that covered everything from how to use a cash register to customer service. They had done a rebrand but I only had a limited style guide and the new logo. This served to launch the learning modules in a way that was interesting and inspiring.

Roles: Art direction, production.