Being so visual, I do love Instagram (and have changed my name recently, to WorkTravelTech). Until recently I hadn’t pursued it, especially for growing an audience. Cat Chung spoke on Instagram at SMSS Chicago 2015, and had some brief and fabulous tips:READ MORE >>
- Direct mail
- Email marketing
- Friday picks
- Gizmo news
- Graphic design
- Proposals & RFPs
- Search engine optimization
- Social media
- user experience
- user interaction
- Viral marketing
Let’s be honest: Your site navigation hasn’t changed since before mobile happened. No one finds your content, and you really aren’t sure what to do about it. A fairly simple and critical review that can make impact is by reviewing and improving site navigation.READ MORE >>
One of the joys – and sometimes pains – of WordPress is API integration. And e-commerce. WordPress online ordering has grown and become very intuitive – but sometimes the client wants more than what just one plugin does.READ MORE >>
WordPress spam has been worsening lately for everyone: It’s an easy in for hackers, especially on dormant sites or unmonitored sites. I’ve cleaned tens of thousands of spam comments out of clients’ sites before, and those comments not only show an a doorway for more spammers, but also bloat your site’s database and ultimately slow you down. Which Google doesn’t like. It’s a chain reaction.READ MORE >>
Working in the design and tech industries for a while now, I’ve run into a lot of PC v. Mac fights. And I try to stay out of them, mostly because I feel you should use the best tool available to you. Frankly, we’ll never change each other minds anyway.READ MORE >>
If you’ve not had a chance to learn about site structure or information architecture for your website, you’ve got no excuse now! My 2014 Chicago WordCamp talk on it, A House with No Walls: Creating A Site Structure for the Future is now live on Wordcamp.TV.READ MORE >>
So honored to do a Q&A on networking with Crain’s Chicago Business! Check it out, and add your own tips.READ MORE >>
This was a tough post to write. Coming back late last Thursday night from SXSW V2V, the premiere event in Las Vegas from SXSW, I’ve been bubbling over with ideas and motivation. Like the Austin version, there was so much going on, and so much to see and do — and I wanted to see all of it. Unlike Austin, the relatively small size (1500 as opposed to 30,000 registrants!) contributed to a friendly, welcoming vibe. Here, some things that I gleaned from all that time.
1. Be mindful in your social media. I was unhappy with a pricey swag bag from an event, that ended up including very little. The response to my disgruntled tweet? A “sorry” with no response to my follow-up question, and another tweet thanking me for having a great time. Clueless, anyone?
No one is perfect, but treat people with some respect, especially if they’ve invested in you (and ostensibly, your brand). I had previously signed up for this organization’s website, but I’m going to deactivate my profile. There are far more organizations who appreciate the individual.
2. Create more collisions. Downtown Vegas is undergoing an amazing renaissance with quite a bit of thanks going to Zappo’s Tony Hsieh. His idea of “colliding” conversations that enable fruitful ideas and partnerships is amazing, and from meeting a few of the downtown entrepreneurs this past week, I can see the effect it is having on the downtown Vegas economy and its people. It’s positively inspiring, especially to someone who works alone most of the time!
3. Celebrate your achievements. From Tech Cocktail founder Frank Gruber, it’s important to celebrate your achievements, even the smaller ones. It’s easy to get bogged down in the minutia of the everyday grind, but taking time to acknowledge your wins makes it much easier to push forward.
4. Be selfish. As Micah Baldwin of Graphicly said in his talk, “You are not your company. Be selfish.” In short — take care of yourself, because very often, we are our company. And we need to be in good shape to keep it going.
5. Always be learning. In my sessions with my mentees, I was so impressed with the energy and options they saw. It’s a problem so many of us have: We have so much we want to do, but where to focus? My feeling has always been that you do what makes you money and in your spare time (great concept anyway!) work on your passion projects until they can become the focus.
But overall, I was inspired by their eagerness. It reminds me of where I’ve been and where I want to be — and keep striving for.
Kudos SXSW V2V! I was honored to be a part in 2013, and can’t wait for next year.
READ MORE >>
I’ve always been a fan of good lists, like Brit + Co. In that spirit I’m introducing a series of Friday blogs on my favorite tools, plugins, apps and tips.
I’m fawning over three particular personal assistant apps this week. I had a heck of a time finding a decent task app that could also be a bit CRM and project manager AND look good (and I’ll get to that one next week) but I’ve always been doubtful of the PA apps. How can an app really help me?
As it turns out, it can help quite a bit. My favorites are Osito (no longer available in the US iTunes store) and Donna, and I’m still crossing between them till one gets the better of the other. My third is EasilyDo, which brings in the social component. Osito and Donna are only for iOS, but I can easily see their use expanding.
I did try Google Now, which was useful, but didn’t fit my exact needs. We all have our own quirks dictating how useful an app will be, and for me, much of that lies in meetings and traffic.
More than a calendar
Each reminds you of your appointments — but better than a calendar, they assess current traffic and tell you when to leave for your appointment (when that comes up for a conference call it’s just… odd). If you do have a conference call, each asks if it can dial in for you.
If you have a “usual” home and work address, it alerts you to the best time to leave to beat traffic.
All allow you to email, call or text colleagues if you’re running late — but only if you put the person’s full name in there. If someone doesn’t show, their contact info (via your phone book) is available for the same treatment. And directions are pulled from Google Maps or Apple maps, depending on which you prefer, directly from the app.
Mostly, I love Donna because it appeals to my designer sensibilities.
Osito’s marketing says it relies on “predictive intelligence” — and though it has all the features above, it excels in travel and weather.
Your air travel info is updated on the fly, pulling data from your email. And weather updates are uncannily precise, telling you to the minute: “It will begin raining in Chicago at 12:55 pm.” Even meteorologists can’t do that.
Osito didn’t overwhelm me on design, but it’s clean and clear.
EasilyDo is more social
EasilyDo is rather cool for connecting to your Facebook or other social network (or just email) and scheduling personal greetings and even gifts from you. They’ll even tell you how much time you saved by going through their app rather than doing it yourself (is it accurate? Hmmm…).
It scans your contacts and prompts you to update or merge them, a nice service I tired of with Plaxo a while ago. Easily Do is very graphic and you feel as if you’re accomplishing something — even if it’s just bday greetings.
Some of these features may not seem noteworthy if you aren’t traveling (by any mode), but they’ve saved me from overly-long meetings with alerts, and pulling important data when I failed to do so. For free apps, I’m more than sold.READ MORE >>