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Pinterest tips from SMSS Chicago 2015

It seems like every other day there’s a new social media outlet and ways to strategize for your business. Pinterest has been around for a while now, and these tips picked up at SMSS Chicago 2015 should fuel your pinning obsession for more than just a wish list. Shared by Cat Chung, these do help systemize Pinterest.

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Lisa GhisolfPinterest tips from SMSS Chicago 2015

How to reevaluate and improve site navigation

Let’s be honest: Your site navigation hasn’t changed since before mobile happened. No one finds your content, and you really aren’t sure what to do about it. A fairly simple and critical review that can make impact is by reviewing and improving site navigation.

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Lisa GhisolfHow to reevaluate and improve site navigation

Combatting the WordPress spam monster

WordPress spam has been worsening lately for everyone: It’s an easy in for hackers, especially on dormant sites or unmonitored sites. I’ve cleaned tens of thousands of spam comments out of clients’ sites before, and those comments not only show an a doorway for more spammers, but also bloat your site’s database and ultimately slow you down. Which Google doesn’t like. It’s a chain reaction.

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Lisa GhisolfCombatting the WordPress spam monster

Why I’m (still) an Apple fangirl

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Working in the design and tech industries for a while now, I’ve run into a lot of PC v. Mac fights. And I try to stay out of them, mostly because I feel you should use the best tool available to you. Frankly, we’ll never change each other minds anyway.

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Lisa GhisolfWhy I’m (still) an Apple fangirl

Friday picks: Top takeaways from #SXSWV2V

This was a tough post to write. Coming back late last Thursday night from SXSW V2V, the premiere event in Las Vegas from SXSW, I’ve been bubbling over with ideas and motivation. Like the Austin version, there was so much going on, and so much to see and do — and I wanted to see all of it. Unlike Austin, the relatively small size (1500 as opposed to 30,000 registrants!) contributed to a friendly, welcoming vibe. Here, some things that I gleaned from all that time.

1. Be mindful in your social media. I was unhappy with a pricey swag bag from an event, that ended up including very little. The response to my disgruntled tweet? A “sorry” with no response to my follow-up question, and another tweet thanking me for having a great time. Clueless, anyone?

No one is perfect, but treat people with some respect, especially if they’ve invested in you (and ostensibly, your brand). I had previously signed up for this organization’s website, but I’m going to deactivate my profile. There are far more organizatio