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GIF, JPEG, AI, EPS, huh? A guide to graphic file formats

Updated 5/2019.

At least once a week I’m sent files that were *gasp* downloaded off the internet, or a tiny, pixelated version of a complicated logo — which, inevitably, falls apart in print or even on the web. This can result in higher printer fees and more time recreating or digging up the right files.

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Lisa GhisolfGIF, JPEG, AI, EPS, huh? A guide to graphic file formats

How to reevaluate and improve site navigation

Updated May 2019.

Let’s be honest: Your site navigation hasn’t changed since before mobile happened. No one finds your content, and you really aren’t sure what to do about it. A fairly simple and critical review that can make impact is by reviewing and improving site navigation.

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Lisa GhisolfHow to reevaluate and improve site navigation

Free stock images for your website

This comically bad stock photo is from a stunt to promote the movie Unfinished Business back in 2015. Photo via Adweek.

This comically bad stock photo is from a stunt to promote the movie Unfinished Business back in 2015. Photo via Adweek.

Updated April 2019.

Finding images for your blog posts is probably tougher than writing the actual post. And for free? Even worse. Here’s a list of go-to resources for free stock photos for use on your site.

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Lisa GhisolfFree stock images for your website
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Checklist for choosing a WordPress theme

Updated April 2019.

We’re already lucky to have 30% of the world’s websites powered by WordPress. And WordPress themes are big business, with many developers and companies launching new themes every day. But what do you look for? Here’s a checklist for choosing a WordPress theme.

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Lisa GhisolfChecklist for choosing a WordPress theme
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