News

Raiders of the lost proposal

Updated 5/2019.

It’s happened to us all: You knock yourself out with a killer proposal or presentation, or set up well-thought-out pricing, only to be told by the potential client that they’ve chosen another company. It’s frustrating, especially if you feel you were the best company for the job. However, there is hope in recovering—and coming away to win bigger and better proposals in the future.

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Lisa GhisolfRaiders of the lost proposal
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GIF, JPEG, AI, EPS, huh? A guide to graphic file formats

Updated 5/2019.

At least once a week I’m sent files that were *gasp* downloaded off the internet, or a tiny, pixelated version of a complicated logo — which, inevitably, falls apart in print or even on the web. This can result in higher printer fees and more time recreating or digging up the right files.

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Lisa GhisolfGIF, JPEG, AI, EPS, huh? A guide to graphic file formats

How to reevaluate and improve site navigation

Updated May 2019.

Let’s be honest: Your site navigation hasn’t changed since before mobile happened. No one finds your content, and you really aren’t sure what to do about it. A fairly simple and critical review that can make impact is by reviewing and improving site navigation.

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Lisa GhisolfHow to reevaluate and improve site navigation
Lisa GhisolfBlog