Lisa Ghisolf

In brief: I design (print & digital). I develop (WordPress). I write (copy).

Checklist for choosing a WordPress theme

Updated April 2019. We’re already lucky to have 30% of the world’s websites powered by WordPress. And WordPress themes are big business, with many developers and companies launching new themes every day. But what do you look for? Here’s a checklist for choosing a WordPress theme.

Why WordPress?

Updated January 2019. It seems ubiquitous that so many websites are on WordPress — 30% of the web, by last count. WordPress powers the UPS site, CNN, the NFL site, the Dow Jones site, and many, many more.

Chrome and the “insecure” site

Google Service Announcement: Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page and for all HTTP pages in Incognito mode. You may have seen the above message in an email from your host. What does it mean for you? The Google browser,

Review: Influencer Marketing for Dummies

Influencer marketing—usually recognized as the province of mommy bloggers and social influencers—is also seen by brands as a successful way to reach customers with organic, authentic sharing. But not every brand “gets” it, or knows how to implement an effective strategy in this space.

The geeky route to Nashville: StartupBus North America

Hackathons, those lately ubiquitous marathons of design, tech and inspiration, have always been a fun way to take myself  out of my client mindset. Build an app that begs to be made? Solve a problem with a team thrown together just an hour before? It’s all in a weekend’s work, and the late hours, the wild brainstorming