Lisa Ghisolf

In brief: I design (print & digital). I develop (WordPress). I write (copy).

Raiders of the lost proposal

Updated 5/2019. It’s happened to us all: You knock yourself out with a killer proposal or presentation, or set up well-thought-out pricing, only to be told by the potential client that they’ve chosen another company. It’s frustrating, especially if you feel you were the best company for the job. However, there is hope in recovering—and

They’re just not that into you: Email marketing

Updated 5/2019 I’ll contend that business should be separate from personal feelings or disputes. And then I’ll send out an email newsletter and a few unsubscribes will come in, and I’ll get a distinct feeling: Did I do something? Say something? What happened?

GIF, JPEG, AI, EPS, huh? A guide to graphic file formats

Updated 5/2019. At least once a week I’m sent files that were *gasp* downloaded off the internet, or a tiny, pixelated version of a complicated logo — which, inevitably, falls apart in print or even on the web. This can result in higher printer fees and more time recreating or digging up the right files.

How to reevaluate and improve site navigation

Updated May 2019. Let’s be honest: Your site navigation hasn’t changed since before mobile happened. No one finds your content, and you really aren’t sure what to do about it. A fairly simple and critical review that can make impact is by reviewing and improving site navigation.

Free stock images for your website

Updated April 2019. Finding images for your blog posts is probably tougher than writing the actual post. And for free? Even worse. Here’s a list of go-to resources for free stock photos for use on your site.

Checklist for choosing a WordPress theme

Updated April 2019. We’re already lucky to have 30% of the world’s websites powered by WordPress. And WordPress themes are big business, with many developers and companies launching new themes every day. But what do you look for? Here’s a checklist for choosing a WordPress theme.

Why WordPress?

Updated January 2019. It seems ubiquitous that so many websites are on WordPress — 30% of the web, by last count. WordPress powers the UPS site, CNN, the NFL site, the Dow Jones site, and many, many more.