Chicago graphic design & Wordpress studio

about gizmo creative factory

lisa ghisolfA long-time designer, I started out in high school, with a foray into journalism which focused on quality content, the beauty of clean typography and publication design. This grew into work for the University of Iowa student union, the American Marketing Association and many others over time, creating a breadth of work with a singular focus: Clean, intelligent design.

Of course, no one is a jack of just one trade. I’ve parlayed my experience in HTML and CSS into intuitive user interface design, and build websites primarily in WordPress. I design standards-based, click-friendly emails for Constant Contact, AWeber, MailChimp and other providers. And my print work spans direct mail to business cards and interactive brochures with an eye to spending your marketing budget wisely and creating great, communicative marketing pieces.

The majority of my clients come via referral. Though I have clients across the country [and even in Australia!], I find the personal touch conveys not only my desire to see a client’s vision realized, but also how I help them with reliable, ongoing support if issues arise. There’s nothing better than seeing a client react to a design that meets their every need and still surprises them with its intuitiveness.

I travel a fair amount speaking on WordPress, branding and freelancing. I’m so lucky to be location independent, though I’m primarily based in Chicago.

If you pick up nothing else, know that my focus is finding the best way to speak to your audience. My work is continually used by many businesses over several years, whether it’s a website, direct mail piece or logo. While this doesn’t feed my bottom line, it just plain works.